Which film studio first used advanced retail customer analytics to successfully predict box office performance and subsequently changed their entire distribution strategy?

In the film and television industry, retail analytics have revolutionized how studios distribute content and understand audience preferences. Major streaming platforms now use sophisticated customer analytics to determine viewing patterns, recommend content, and even decide which shows to produce or cancel. This poll tests your knowledge about a pivotal moment when retail customer analytics fundamentally changed how a major studio approached film distribution.

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Warner Bros. with their 2018 data-driven theatrical release strategy
Netflix with their 2013 'House of Cards' commissioning decision
Disney with their 2019 Disney+ launch content selection
Paramount with their 2017 theatrical-to-streaming pipeline analysis