Which 1999 film pioneered viral marketing by creating a fake documentary and website claiming the footage was real, generating massive word-of-mouth buzz before release?

The film industry isn't just about making great movies—it's also about marketing them effectively. Some product launches and marketing campaigns for films have become legendary in their own right, changing how movies are promoted forever. Test your knowledge about some of the most innovative film marketing strategies that revolutionized the industry and set new standards for movie promotion.

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• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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