Which retail promotion campaign set a record by generating over $1 billion in merchandise sales before the film was even released in theaters?

Film marketing extends far beyond trailers and posters! Major studios partner with retailers to create innovative promotional campaigns that drive both box office success and retail sales. This trivia question explores one of the most successful retail promotion partnerships in film history that changed how movies are marketed through consumer products.

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Star Wars: The Phantom Menace's partnership with Pepsi (1999)
Jurassic World's partnership with Walmart (2015)
Frozen's partnership with Target (2013)
Spider-Man: Homecoming's partnership with Amazon (2017)