Which retail brand revolutionized its customer loyalty program by naming membership tiers after Norse mythology realms, allowing customers to 'ascend' from Midgard to Asgard as they increased spending?

Throughout history, mythology and folklore have been powerful tools for brand storytelling and product positioning. From Nike's winged goddess of victory to Starbucks' siren, brands leverage mythological elements to create memorable identities and emotional connections. This trivia tests your knowledge about how modern retail brands have integrated ancient myths and folklore into their marketing strategies and customer experiences.

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Ikea's 'Realm Rewards' program, reflecting the company's Scandinavian heritage
Amazon's 'Mythic Membership' tiers, part of their Prime program expansion in 2019
REI's 'Adventurer's Journey' program, connecting outdoor exploration with mythological quests
Sephora's 'Beauty Realms' loyalty structure, replacing their previous Beauty Insider program