Which streaming service first pioneered the 'all-episodes-at-once' release strategy as a product marketing innovation for their original series?

The film and television industry has transformed dramatically with the rise of streaming services, each developing innovative product marketing strategies to stand out. From exclusive premieres to interactive viewing experiences, these platforms have revolutionized how content is marketed to viewers. This trivia question tests your knowledge about a groundbreaking product marketing technique that changed how streaming services promote their original content.

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Netflix with 'House of Cards' (2013)
Amazon Prime with 'Transparent' (2014)
Hulu with 'The Handmaid's Tale' (2017)
HBO with 'Game of Thrones' (2011)