Which classic novel's publisher created a distinctive 'branded look' with bright orange spines and minimalist cover designs that revolutionized paperback marketing in the 1930s and remains iconic today?

The publishing industry has mastered the art of visual branding through iconic book covers that often become as recognizable as the stories themselves. From minimalist designs to elaborate illustrations, publishers create distinctive visual identities for authors and series. This poll tests your knowledge of famous literary branding decisions that helped transform written works into cultural phenomena and marketing successes.

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Penguin Books editions, starting with 'Ariel' by André Maurois
Faber and Faber's poetry collections, beginning with T.S. Eliot's works
Oxford World's Classics, initially with Jane Austen novels
Everyman's Library editions, starting with Shakespeare's plays