Which famous person pioneered the 'direct-to-consumer' business model in the beauty industry with their brand, creating a strategy that disrupted traditional retail and was valued at over $1 billion within 4 years of launch?

In today's competitive marketplace, celebrities have become powerful brand innovators, transforming their personal appeal into successful product lines. This trivia question explores how one particular star revolutionized their approach to product innovation and brand strategy, creating one of the most successful celebrity business empires of our time. Test your knowledge about the intersection of fame and entrepreneurial product development!

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Kylie Jenner with Kylie Cosmetics
Gwyneth Paltrow with Goop
Jessica Alba with The Honest Company
Rihanna with Fenty Beauty