When REI opened its flagship store in SoHo, New York City in 2011, what unique geographic-based retail strategy did they implement that aligned with their brand identity?

REI (Recreational Equipment, Inc.) is known for its strategic retail location planning that aligns with outdoor recreation opportunities. This trivia tests your knowledge about how this outdoor retailer has executed its geographic expansion strategy to match its brand identity and target market. Understanding retail location strategy is a key component of geographic market analysis in the retail sector.

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They built a 45-foot climbing wall that replicated actual rock formations from New York State parks
They created a virtual reality center where customers could experience hiking trails from around the world
They installed a working ski slope with artificial snow that operated year-round
They designed the store layout to mirror the topography of Central Park with elevation changes between departments