What was the inspiration behind Nike's famous 'Just Do It' slogan created in 1988?

Brand slogans are powerful tools in pop culture that connect products with consumers on an emotional level. They become part of our cultural lexicon and often transcend their original marketing purpose. Nike's famous 'Just Do It' slogan is one of the most recognizable in history, but do you know its fascinating origin story? Test your knowledge of this iconic piece of advertising history that has influenced not just sports marketing but pop culture as a whole.

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The final words of Gary Gilmore, a convicted murderer, before his execution ('Let's do it')
A phrase from co-founder Phil Knight's college track coach Bill Bowerman
Inspired by the 1980s fitness boom and Jane Fonda's workout videos
Michael Jordan's response when asked how he approaches difficult basketball shots