Which luxury fashion brand revitalized its brand identity by incorporating the ancient Japanese art of Kintsugi (repairing broken pottery with gold) into its product design and marketing campaigns?

Cultural traditions and heritage crafts are increasingly being incorporated into product design and brand identity as consumers seek authentic connections and stories. Many brands are reviving traditional techniques and cultural symbols to differentiate themselves in a crowded marketplace. This poll tests your knowledge about how one major global brand successfully integrated traditional craftsmanship into its brand identity, creating a distinctive visual language that resonates across cultures.

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Hermès
Alexander McQueen
Kenzo
Valentino