Which renowned architectural firm underwent a major rebranding in 2011, shifting from a text-based logo to a distinctive parametric design that reflected their computational design approach?

In the world of architecture, firm branding and logo design have evolved significantly to represent design philosophy, structural innovation, and professional identity. The visual identity of architectural practices often reflects their design approach and can become as iconic as their buildings. Test your knowledge about a pivotal moment in architectural branding history!

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Zaha Hadid Architects
Foster + Partners
Gensler
SOM (Skidmore, Owings & Merrill)