Which retail giant dramatically transformed its wildlife mascot in 2011 to represent a commitment to sustainable sourcing of wood and paper products?

In the competitive world of retail, brands often use animal mascots to create memorable identities and connect with customers. While some mascots have remained consistent for decades, others have undergone significant transformations to better align with changing consumer preferences and company values. This trivia question explores a notable wildlife mascot evolution that reflected a major shift in a company's environmental commitment and brand positioning.

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WWF (World Wildlife Fund) changed its panda mascot from black and white to include green accents
Lacoste replaced its crocodile with an endangered species collection
Nestle's Nesquik replaced its brown bunny with a more environmentally-conscious green version
Frito-Lay's Chester Cheetah transformed from a mischievous character to a conservation advocate