Which innovative retail marketing strategy by Oxford University Press in the 1990s revolutionized dictionary sales and accessibility?

The retail marketing of language tools has evolved dramatically over the centuries. Dictionaries, once luxury items for scholars, became household essentials through innovative retail strategies. This poll explores a significant turning point in dictionary marketing history that transformed both retail positioning and consumer access to language resources. Test your knowledge about how dictionaries transitioned from specialized academic products to mass-market consumer items!

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Creating 'dictionary bars' in bookstores where customers could test different dictionaries before purchase
Bundling CD-ROMs with printed dictionaries, introducing the first successful hybrid physical-digital language product
Implementing the 'Dictionary Subscription Service' allowing monthly payments instead of one large purchase
Launching dictionary vending machines in university campuses and public libraries