Which retailer pioneered the use of Geographic Information Systems (GIS) in the 1980s to revolutionize site selection, becoming known for placing stores at optimal highway intersections across America?

In the world of retail and product marketing, geographic considerations play a crucial role in success. From tailoring products to regional preferences to understanding how geography impacts consumer behavior, location intelligence has become a cornerstone of modern retail strategy. This trivia question explores how major retailers have utilized geographic data to create innovative retail experiences and product offerings. Test your knowledge of how location and retail strategy intersect!

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