Which customer metric has had the most significant impact on how sports retailers allocate their marketing resources for athlete-focused products in the past decade?

In the competitive world of sports retail, understanding customer behavior is crucial for maintaining market share. Analytics have transformed how sporting goods retailers track performance and make strategic decisions. This poll tests your knowledge of a key metric that has revolutionized how sports retailers evaluate the true value of their customer base beyond simple purchase frequency or average order value.

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Customer Lifetime Value (CLV)
Net Promoter Score (NPS)
Customer Acquisition Cost (CAC)
Average Order Value (AOV)