Which innovative marketing strategy resulted in a 40% increase in first-time attendees for the Royal Shakespeare Company's 2018-2019 season?

The performing arts industry has undergone significant changes in how it markets productions and engages audiences. From traditional playbills to sophisticated digital strategies, marketing in this industry reflects broader consumer trends while addressing unique challenges. This poll tests your knowledge of how modern performing arts organizations have adapted their marketing and branding approaches in the digital age.

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Immersive 360° virtual theater tours with interactive hotspots allowing potential attendees to explore venues and 'sample' performances
AI-powered recommendation system that matched social media interests with specific productions
Augmented reality playbills that brought character bios to life when scanned with a smartphone
Blockchain-based dynamic pricing model that adjusted ticket costs based on real-time demand analytics