Which Broadway musical pioneered the use of a digital lottery system that offered $10 front-row tickets, creating massive publicity and a new audience engagement model?

Test your knowledge about innovative theatrical marketing campaigns that revolutionized how performing arts productions attract audiences. The performing arts industry has evolved its marketing strategies significantly in recent decades, with some campaigns becoming as memorable as the shows themselves. This trivia focuses on a groundbreaking digital initiative that changed how a major production connected with potential audiences.

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Hamilton
The Lion King
Wicked
The Phantom of the Opera