Which film franchise pioneered the modern 'universe building' approach to brand storytelling that led to unprecedented fan retention and is now copied by nearly every major studio?

The film industry has mastered the art of brand storytelling to create immersive experiences that extend beyond the theater. Major studios and streaming platforms have developed sophisticated marketing strategies that build narrative worlds, create emotional connections, and foster devoted fan communities. This poll tests your knowledge of how film studios have revolutionized brand storytelling to boost audience retention and loyalty.

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Marvel Cinematic Universe (MCU)
Harry Potter Wizarding World
Star Wars Original Trilogy
The Lord of the Rings