Which pioneering natural products company first implemented a 'fair trade premium' pricing strategy that guaranteed a minimum price to farmers regardless of market fluctuations?

In today's environmentally conscious marketplace, pricing strategies for natural and eco-friendly products involve unique considerations that balance sustainability with profitability. Companies must navigate consumer willingness to pay premium prices for environmental benefits while ensuring accessibility. This trivia question explores how one famous natural brand revolutionized sustainable pricing in the industry.

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Burt's Bees
The Body Shop
Ben & Jerry's
Equal Exchange