Which astronomical product marketing innovation first successfully positioned amateur astronomy as an accessible smartphone-based activity rather than requiring traditional telescopes?

The astronomy industry has seen fascinating product marketing strategies over the years as companies attempt to capture public imagination about the cosmos. From telescopes to star-tracking apps, brands have employed various techniques to differentiate themselves in this specialized market. This trivia tests your knowledge of a significant product marketing milestone in astronomy that changed how consumers interact with the night sky.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Celestron's NexStar computerized telescope campaign (1998)
Sky & Telescope magazine's first interactive digital edition (2002)
The launch of Google Sky Map mobile app (2009)
Meade's LightBridge portable dobsonian telescope series marketing (2006)