Which ancient civilization pioneered the first known 'customer loyalty' system where merchants provided clay tokens to regular customers that could be redeemed for discounts on future purchases?

Before modern loyalty programs and punch cards, ancient civilizations developed sophisticated methods to maintain customer relationships and encourage repeat business. This poll explores how ancient merchants and marketplaces created some of the earliest customer retention strategies that laid the groundwork for today's customer loyalty concepts. Test your knowledge about these fascinating early commercial innovations!

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