Which Broadway production pioneered the 'immersive retail environment' concept that has since been adopted by performing arts venues worldwide?

The performing arts sector has evolved innovative retail strategies to boost revenue beyond ticket sales. From merchandise to immersive shopping experiences, theaters and performance venues have reimagined their retail approach to engage audiences before, during, and after shows. This poll tests your knowledge of a groundbreaking retail case study that transformed performing arts merchandising. Can you identify the revolutionary approach that changed how theaters think about retail engagement?

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Hamilton - with its historical-themed retail zones featuring period-authentic merchandise displays and interactive digital kiosks telling the stories behind products
Wicked - with its 'Ozmopolitan' retail experience allowing customers to shop by character affiliation and featuring themed try-on areas with magic mirrors
The Lion King - with its 'Pride Lands Market' concept organizing merchandise by ecosystem zones and offering augmented reality experiences with purchases
The Phantom of the Opera - with its 'Backstage Pass' retail approach featuring chandelier-lit boutiques and opera-themed sensory shopping experiences