Which retail loyalty program was the first to use predictive analytics to send personalized offers based on purchase history, revolutionizing the industry in 1995?

Customer loyalty programs have evolved dramatically over the decades, transforming from simple punch cards to sophisticated ecosystems that drive billions in revenue. One program in particular revolutionized the retail loyalty landscape and became the gold standard that countless others have tried to emulate. Test your knowledge about this influential loyalty program that changed how retailers think about customer retention!

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Tesco Clubcard
Amazon Prime
Sephora Beauty Insider
Walmart Plus