Which digital retail innovation did Disney pioneer in 2015 that transformed how movie merchandise is marketed and sold during film premieres?

The film industry has transformed product marketing through innovative merchandise strategies. From action figures to theme parks, movie-related products generate billions in revenue annually. This poll tests your knowledge about a groundbreaking digital transformation in film merchandise that changed how studios approach retail experiences and consumer engagement. Can you identify the innovation that revolutionized movie merchandising in the digital era?

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Force Friday - a coordinated global product release event with synchronized digital unboxings for Star Wars merchandise
Disney Movie Insiders - a loyalty program awarding points for merchandise purchases
Digital Twin Collectibles - AR-enabled physical products that unlock virtual experiences
MovieMerch Marketplace - a studio-direct consumer platform bypassing traditional retailers