Which major pharmaceutical company underwent a complete brand identity overhaul in 2020, changing its logo from a traditional pill shape to a double helix DNA strand design to reflect its focus on genetic medicine?

In the competitive medical and pharmaceutical industry, brand identity is crucial for establishing trust with healthcare professionals and patients. Major pharmaceutical companies invest significantly in developing distinctive brand identities that convey reliability, innovation, and scientific expertise. This trivia question tests your knowledge about a significant brand identity transformation in the pharmaceutical sector that aimed to modernize while maintaining recognition within the medical community.

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Novartis Genetic Therapeutics
GenevaGen Pharmaceuticals
Helix Biosciences
Moderna Therapeutics