Which retail trend did the hit musical 'Hamilton' pioneer in 2016 that revolutionized Broadway ticket purchasing and significantly reduced scalping?

The performing arts industry has been increasingly embracing digital retail trends to enhance audience experiences and boost ticket sales. From virtual reality previews of performances to sophisticated audience segmentation strategies, theaters and performing arts venues are finding innovative ways to connect with patrons. Test your knowledge about how performing arts organizations are leveraging modern retail trends to thrive in the digital age!

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• Verified Fan program with digital lottery system
• Augmented reality venue tours before ticket purchase
• Subscription-based unlimited monthly attendance
• Dynamic pricing based on real-time audience analytics

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