In which decade were department store display windows first illuminated at night using electric lighting, revolutionizing visual merchandising and creating the concept of 'window shopping'?

The evolution of retail strategies has been shaped by historical innovations and consumer behavior changes. This poll explores a pivotal moment in retail history that transformed how merchants approached visual merchandising and customer experience. Test your knowledge about this significant retail innovation that changed how products were displayed and sold to consumers.

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1880s
1920s
1850s
1900s