Which architectural firm is known for its signature use of bright red in its branding, office spaces, and design presentations—a color chosen specifically to represent energy, passion, and creative disruption?

In architectural design, color choices aren't just aesthetic decisions—they're strategic elements that influence human psychology and brand perception. Different architectural firms have developed signature color palettes that have become instantly recognizable aspects of their brand identity. Test your knowledge of how leading architectural firms have utilized color psychology in their branding and built environment designs.

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Foster + Partners
REX Architecture
Zaha Hadid Architects
BIG (Bjarke Ingels Group)