Which gaming company pioneered the 'Play & Earn' loyalty program that rewards players with points for gameplay hours that can be redeemed for exclusive digital content and physical merchandise?

The gaming industry has evolved beyond just selling games to creating comprehensive ecosystems that keep players engaged and loyal. Major gaming companies have implemented various customer loyalty programs to reward dedicated players and encourage continued engagement with their platforms. Test your knowledge about these innovative loyalty systems that have transformed player retention strategies in the competitive gaming market.

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Epic Games with their 'Epic Rewards' system
Xbox with their 'Microsoft Rewards' program
PlayStation with their 'PlayStation Stars' initiative
Steam with their 'Steam Points Shop' program