Which retailer first used the tagline "Just Do It" and saw its market share in North American sports shoes rise from 18% to 43% within the decade after its introduction?

Beyond just catchy phrases, retail taglines become part of our cultural lexicon and can make or break brand recognition. The most successful taglines not only stick in consumers' minds but also communicate core brand values and create emotional connections. Test your knowledge of these iconic retail phrases that have shaped consumer behavior and marketing history. Can you match these famous taglines to their original companies?

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Nike (1988)
Adidas (1985)
Reebok (1990)
Under Armour (1996)