Which dictionary brand launched the viral 'Define Better' advertising campaign that challenged online competitors by emphasizing their linguistic credentials and etymological expertise?

The dictionary and language reference industry has seen fascinating marketing campaigns as traditional publishers adapted to the digital age. These campaigns not only promoted products but often highlighted how language itself evolves. Test your knowledge about one of the most talked-about advertising campaigns in the linguistics world that changed how we think about reference materials.

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Oxford University Press with their Oxford English Dictionary
Merriam-Webster with their Collegiate Dictionary
Cambridge University Press with their Cambridge Advanced Learner's Dictionary
Collins with their COBUILD Dictionary