Which major dictionary company revolutionized its brand strategy in 2020 by creating a specialized 'untranslatable words' marketing campaign that increased customer engagement by 78%?

In the world of brand strategy, language has become an increasingly powerful tool for differentiation and customer connection. Major companies are investing heavily in linguistic research to create memorable brand identities and enhance customer experience. From specialized vocabulary to unique pronunciations, language choices can significantly impact brand perception and customer loyalty. Test your knowledge about this fascinating intersection of linguistics and brand strategy!

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Oxford University Press
Merriam-Webster
Cambridge Dictionary
Collins Dictionary