Which marketing innovation, first widely popularized around 2010, revolutionized gaming revenue models and is now worth over $15 billion annually?

The gaming industry has transformed from a one-time purchase model to complex monetization strategies. In-game purchases now represent a massive revenue stream for developers and publishers, with sophisticated marketing tactics designed to maximize player spending. This poll tests your knowledge about one of the most profitable marketing strategies in modern gaming that changed the industry's economic landscape.

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