Which natural products company famously rebranded in 2000 with their 'Sustainable Harvest' logo and committed to using only 100% post-consumer recycled plastic in all packaging?

In the world of environmental products and conservation, branding can make all the difference in consumer perception and market success. One iconic natural products company took a bold step in 2000 that transformed both their image and their commitment to sustainability. This rebranding effort is now studied as a landmark case in the natural products industry. Test your knowledge about this famous transition that changed how consumers view environmentally-friendly products!

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