Which film holds the record for the most brand partnerships in history, with over 100 promotional deals worth an estimated $160 million?

Major film studios often partner with brands for promotional tie-ins that can make or break a movie's marketing campaign. These collaborations range from product placements to massive cross-promotional efforts worth millions. Test your knowledge about some of the most significant brand collaborations in cinema history that changed how movies are marketed and merchandised to audiences worldwide.

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