Which ancient civilization first implemented a form of 'customer loyalty program' by giving regular customers clay tokens that could be exchanged for discounts on future purchases?

Long before modern shopping malls and e-commerce, ancient civilizations developed sophisticated retail strategies to sell their products. From the bustling marketplaces of Babylon to the trade networks of Rome, merchants used clever techniques to attract customers and build loyalty. This trivia question explores how ancient retailers promoted their goods and established their brand identities in an era before digital marketing and mass production.

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Ancient Egypt
Mesopotamia
Ancient Greece
Ancient Rome