Which game company pioneered the use of alternate reality games (ARGs) as a product launch strategy, creating an immersive pre-release experience that had players solving real-world puzzles?

The gaming industry has seen some legendary product launches that broke sales records and created unprecedented hype. Behind these successful launches are carefully crafted marketing strategies, community engagement tactics, and innovative promotional campaigns. Test your knowledge about the most successful game launch strategies that transformed regular releases into cultural phenomena!

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• Valve Corporation with the 'Portal 2' launch
• Nintendo with the 'Legend of Zelda: Breath of the Wild' release
• Rockstar Games for 'Grand Theft Auto V'
• Epic Games for 'Fortnite'

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