Which celebrity-brand partnership is credited with creating the modern template for celebrity fragrance deals, generating over $2 billion in sales and inspiring hundreds of similar arrangements?

Celebrity endorsements have dramatically transformed the retail landscape over decades. While many famous faces have lent their names to products, some partnerships have genuinely revolutionized entire industries and changed how brands approach celebrity collaborations. Test your knowledge of these landmark retail partnerships that redefined celebrity marketing and created new business models for famous personalities.

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Elizabeth Taylor's White Diamonds (1991)
Michael Jordan's collaboration with Nike for Air Jordan (1984)
Britney Spears' Curious perfume with Elizabeth Arden (2004)
George Foreman's Lean Mean Grilling Machine (1994)