Which product innovation did Uber first introduce in 2012 that revolutionized ride pricing in the transportation industry?

The transportation industry has been revolutionized by ride-sharing platforms that disrupted traditional taxi services worldwide. These companies transformed urban mobility through innovative product strategies and technology integration. Test your knowledge about a pivotal product innovation moment that changed how we think about transportation services forever.

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Surge pricing algorithm that adjusts fares based on real-time demand
Split fare feature allowing multiple passengers to share ride costs
Upfront pricing model showing exact fare before booking
Dynamic route optimization calculating the most efficient path