Which retail loyalty program was the first to reach 1 billion points issued and is credited with changing how retailers approach customer rewards?

Test your knowledge about one of the most influential loyalty programs in retail history! Loyalty programs have become essential tools for retailers to drive customer retention and increase lifetime value. The right program can transform casual shoppers into brand advocates and provide retailers with valuable data insights. This trivia question focuses on a pioneering loyalty program that revolutionized the retail industry and set the standard for rewards programs worldwide.

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American Airlines AAdvantage (1981)
Tesco Clubcard (1995)
Amazon Prime (2005)
Sephora Beauty Insider (2007)