Which marketing innovation from the 1950s fundamentally changed retail advertising by shifting focus from product features to consumer lifestyle and emotional benefits?

The evolution of retail marketing has shaped how we shop today. Throughout history, certain innovations revolutionized how products were advertised, positioned, and sold to consumers. This trivia question focuses on a pivotal moment in retail marketing history that fundamentally changed the relationship between brands and consumers, setting the stage for modern advertising approaches we see today.

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The Unique Selling Proposition (USP) approach pioneered by Rosser Reeves
The introduction of celebrity product endorsements in print media
The implementation of seasonal clearance sales strategies
The development of the first customer loyalty card programs