Which retail brand holds the Guinness World Record for the 'Largest Loyalty Program' based on active membership numbers?

World record achievements have become powerful marketing tools for retail brands seeking to stand out in a crowded marketplace. From the largest product displays to the most widespread loyalty programs, companies have used record-breaking feats to generate buzz and strengthen brand awareness. Test your knowledge about these extraordinary marketing campaigns that made it into the Guinness Book of World Records!

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