Which publishing company created the iconic 'Modern Library' series in 1917 that revolutionized how classic literature was marketed with distinctive jacket designs and affordable pricing?

In the competitive world of publishing and literature, brand storytelling has been essential to the success of major publishers for centuries. Beyond the words on the page, publishers have used various marketing techniques to create recognizable brand identities and build loyal readerships. This trivia question focuses on a famous publishing innovation that revolutionized how classic literature was marketed and consumed by the public.

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Random House
Penguin Books
Houghton Mifflin
Simon & Schuster