Which famous person was the first to launch a successful 'direct-to-consumer' fragrance line completely marketed through social media, revolutionizing celebrity product marketing?

Many celebrities have ventured beyond their primary fame into the retail world, creating successful brands and businesses. From fashion lines to beauty products, famous personalities have leveraged their personal brand to build retail empires. This trivia question tests your knowledge about which famous person pioneered a specific retail innovation that changed how celebrities approach merchandising and customer engagement.

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Kim Kardashian with KKW Fragrance in 2017
Rihanna with Fenty Perfume in 2019
Lady Gaga with Haus Laboratories Perfume in 2018
Beyoncé with Ivy Park Scents in 2016