Which celebrity's cosmetics brand reached a $1 billion valuation in just 18 months after launch, revolutionizing celebrity merchandising with its direct-to-consumer model and Instagram marketing?

Celebrity-backed brands have transformed the retail landscape in recent years, creating billion-dollar empires through strategic branding and digital marketing. From makeup to fashion to spirits, stars have leveraged their influence to build successful retail businesses. Test your knowledge about these pop culture retail phenomena that have disrupted traditional consumer markets and set new standards for brand engagement.

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Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)
Rihanna (Fenty Beauty)