Which company launched the first modern customer loyalty program in 1981, revolutionizing customer retention strategy across industries?

Customer loyalty programs have become a cornerstone of modern business strategy, but their origins might surprise you. Before digital apps and plastic cards, one industry pioneered the concept that would transform how companies build lasting relationships with consumers. Test your knowledge about the history of customer loyalty programs and their impact on business practices and consumer behavior.

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American Airlines with AAdvantage
Starbucks with their Coffee Club
Marriott Hotels with Marriott Rewards
American Express with Membership Rewards