Which pop culture franchise pioneered the first widely successful AR retail experience that allowed fans to virtually 'try on' character costumes in stores?

Retail augmented reality is transforming how we interact with products and brands in pop culture. From virtual try-ons to immersive brand experiences, AR is bridging the gap between digital and physical shopping. Major entertainment franchises, celebrities, and fashion icons are leveraging this technology to create memorable connections with fans. Test your knowledge about how AR is reshaping the pop culture retail landscape!

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• Star Wars (Disney's 'Become the Force' AR mirrors, 2015)
• Marvel (Marvel's 'Hero Within' AR experience, 2016)
• Harry Potter (Warner Bros' 'Wizarding Wardrobe' AR platform, 2017)
• Pokemon (Nintendo's 'Real World Evolution' retail AR system, 2018)

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