Which gaming company pioneered the concept of 'battle pass' subscription model that has since been widely adopted across the industry as a retail engagement strategy?

The gaming industry has transformed retail experiences through virtual marketplaces, in-game stores, and digital economies. From cosmetic items to full game expansions, gaming platforms have pioneered innovative retail technologies and engagement strategies that are now being adopted by traditional retailers. Test your knowledge about how gaming companies have revolutionized digital commerce and customer engagement in virtual worlds!

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• Epic Games (Fortnite)
• Valve Corporation (Dota 2)
• Activision Blizzard (Call of Duty)
• Riot Games (League of Legends)

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