Which gaming company pioneered the concept of 'Battle Pass' as a loyalty and monetization model that has since been widely adopted across the industry?

Customer loyalty programs have transformed dramatically in the gaming industry over the past decade. What was once simple point systems have evolved into complex ecosystems of rewards, exclusive content, and community benefits. How well do you understand the innovations that have shaped how game publishers and platforms keep players engaged and loyal? Test your knowledge of the cutting-edge strategies that have redefined player retention in the competitive gaming marketplace.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)