Which innovative social media ad format was FIRST widely adopted by major theater productions to drive ticket sales?

The performing arts industry has embraced digital marketing in unique ways to promote shows, engage audiences, and sell tickets. From innovative social media campaigns to creative brand partnerships, theaters and performance venues have had to evolve their product marketing strategies in the digital age. Test your knowledge about how the performing arts industry has transformed its approach to reaching audiences!

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360° virtual theater tours allowing potential attendees to preview seat views before purchasing tickets
Facebook Canvas/Instant Experience ads featuring behind-the-scenes rehearsal footage and costume design processes
TikTok AR filter campaigns letting users virtually 'try on' iconic costumes from productions
Instagram Story polls allowing followers to vote on alternative endings for interactive performances